E number guide

Bill Britt (Surely not Amway’s Bill Britt?) writes a Brand Health Check column and starts of “With an image stuck in the 70s and a reputation for E numbers, Findus is suffering more than other frozen brands.”

It seems that ready meal companies are taking a hit as customers strive for healthier alternatives.

“Findus is facing an array of challenges. The frozen-food market is in decline, while Findus’ brands, such as Crispy Pancakes, hark back to a bygone era, when convenience meals were seen as fresh, progressive and exciting.”

Read more over a Brand Republic

Calcium Sorbate (E203), like E202 is a preservative with antifungal and antibacterial properties. It is the calcium salt of sorbic acid.

Again, like Potassium Sorbate there isn’t a lot of information about positive or negative effects.

(Unfinished entry)

Further reading:

• Chem Online