Findus suffer sales losses more than most
Written by Chris Andrews on May 13th, 2006 in Preservatives.
Bill Britt (Surely not Amway’s Bill Britt?) writes a Brand Health Check column and starts of “With an image stuck in the 70s and a reputation for E numbers, Findus is suffering more than other frozen brands.”
It seems that ready meal companies are taking a hit as customers strive for healthier alternatives.
“Findus is facing an array of challenges. The frozen-food market is in decline, while Findus’ brands, such as Crispy Pancakes, hark back to a bygone era, when convenience meals were seen as fresh, progressive and exciting.”
Read more over a Brand Republic